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| Section | Weight | Objectives |
|---|---|---|
| Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Implement mobile opt-in management |
| Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Automation and Journey Builder | 10% | - Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic |
| Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Configure dynamic content and personalization - Implement advanced segmentation strategies - Design A/B and multivariate test strategies |
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NEW QUESTION # 51
How much historical data is immediately available when a managed FB account is added to Social Studio?
Answer: D
NEW QUESTION # 52
What is true about Inbox message:
Answer: D
NEW QUESTION # 53
how many activities recommended in a journey canvas.(150-200)
Answer: C
NEW QUESTION # 54
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
Answer: A
NEW QUESTION # 55
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
Answer: A,B,C
Explanation:
Einstein Web Recommendations Scope:
* Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can bedisplayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
* A. Product:This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall.
* B. Content:Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests.
* C. Banner:While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
* Flexibility:Einstein Web Recommendations are flexible and can be used to promote various types of assets.
* Personalization:The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.
NEW QUESTION # 56
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