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| Section | Objectives |
|---|---|
| Marketing Automation | - Engagement Studio
|
| Administration & Governance | - System Configuration
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Data Management & Integration | - Automation Data Handling
|
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NEW QUESTION # 272
You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?
Answer: B
Explanation:
Sales users are Marketing Cloud Account Engagement users who have access to the prospect database and can send one-to-one emails to prospects, but not list emails. Sales users can also view and edit prospect records, create tasks and activities, and sync prospects with Salesforce. You can set up sales users in Marketing Cloud Account Engagement by assigning them the Sales role and enabling the one-to-one email option in their user settings. Reference: [User Roles], [Create and Edit Users]
NEW QUESTION # 273
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
Answer: B
Explanation:
Opportunities in Salesforce must be tied to a contact syncing with Marketing Cloud Account Engagement for them to be created in Marketing Cloud Account Engagement. This means that the opportunity must have at least one contact role in Salesforce, and that contact must be syncing with a prospect in Marketing Cloud Account Engagement. If the opportunity does not have any contact roles, or the contact is not syncing with Marketing Cloud Account Engagement, the opportunity will not be created in Marketing Cloud Account Engagement. This is because Marketing Cloud Account Engagement needs a prospect to associate the opportunity with, and the contact role is the link between the opportunity and the prospect. For more details -> 91011
NEW QUESTION # 274
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
Answer: C
Explanation:
According to the [Salesforce documentation], the best way to accomplish the scenario of sending out an email to a list of prospects that are assigned to several different sales reps, and having each prospect receive the email from their assigned rep, is to select Assigned User for the Sender of the email. This option will use the email address and name of the user who is assigned to the prospect in Salesforce or Marketing Cloud Account Engagement as the sender of the email. This way, the email will appear more personalized and relevant to the prospect, and will increase the chances of engagement and response. Selecting General User, Account Owner, or Specified User will not achieve the same result, as they will use a generic, fixed, or predefined sender for the email, regardless of the prospect's assigned user. Reference: [Salesforce documentation]
NEW QUESTION # 275
What does Marketing Cloud Account Engagement use to track HTML email opens?
Answer: D
Explanation:
Marketing Cloud Account Engagement uses a tracking pixel to track HTML email opens. A tracking pixel is a small image that is embedded in an HTML email, and it loads when the recipient opens the email and downloads the images. Marketing Cloud Account Engagement uses the tracking pixel to record the email open activity and associate it with the prospect record. Marketing Cloud Account Engagement does not use a tracking link to track HTML email opens, because a tracking link is a link that is modified by Marketing Cloud Account Engagement to track the click activity and redirect the recipient to the original URL. Marketing Cloud Account Engagement does not track email opens only if a link is clicked, because email opens and link clicks are different activities that are tracked separately. Marketing Cloud Account Engagement does not use a tracking pixel to track text email opens, because text emails do not support images or HTML.
NEW QUESTION # 276
Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website
Answer: C
Explanation:
The correct sequence of events is E C B A D. Visitors access your company website (E), a cookie is applied , a visitor submits a conversion form (B), the visitor is now a prospect (A), and the prospect's activity history is available to view in Marketing Cloud Account Engagement (D)4. This is how Marketing Cloud Account Engagement tracks and captures visitor and prospect data and behavior
NEW QUESTION # 277
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This way you will be able to experience the actual Salesforce Certified Marketing Cloud Account Engagement Specialist exam environment and become a more prepared and confident candidate to step into the examination center. You will know where exactly you stand before the actual Salesforce MC-201 Certification Exam. The actual Salesforce MC-201 exam questions will make you familiar with the inside-out view of the exam pattern and syllabus.
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