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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 5	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q162-Q167):

NEW QUESTION # 162
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to Nurture action on page layouts.
B. Use the Add to List completion action on forms.
C. Add contacts to the program's Campaign as campaign members.
D. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 163
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Use the Marketing Cloud Account Engagement Lightning App
B. Purchase separate Marketing Cloud Account Engagement accounts
C. Enable "Business Unit'connector setting
D. Move all users to Salesforce Lightning

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5

NEW QUESTION # 164
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Refine scoring and grading models to only give the Sales team the most qualified leads.
B. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Answer: A

NEW QUESTION # 165
What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A. CRM ID
B. Marketing Cloud Account Engagement user ID
C. User email address
D. Salesforce username

Answer: D

NEW QUESTION # 166
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
B. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
C. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
D. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Answer: A

NEW QUESTION # 167
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