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| Section | Weight | Objectives |
|---|---|---|
| Next-Best-Action Concepts | 12% | - One-to-one customer engagement - Always-on outbound essentials - Define starting population - Optimize customer value in contact center - Customer engagement blueprint - Optimize Next-Best-Action strategy |
| Engagement Policies | 15% | - Define engagement policies - Build engagement strategies - Design and manage customer journeys |
| Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Operational workflows - Change management |
| Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| Actions and Treatments | 12% | - Define outbound actions - Manage customer actions - Present offers on web channels |
| Decision Strategies | 15% | - Design and test decision strategies - Adaptive models - Predictive analytics integration |
| Channels | 10% | - Email and third-party integration - Multi-channel delivery - Real-time containers |
| AI and Arbitration | 8% | - AI-driven prioritization - Action arbitration logic - Business levers for ranking |
>> Latest PEGACPDC25V1 Exam Notes <<
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NEW QUESTION # 63
U+ Bank has recently defined two contact policies:
1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days.
2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days. Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?
Answer: A
Explanation:
Paul cannot see the Reward card offer because he rejected other credit card offers twice on the web channel and once in contact center in the past 15 days. This triggers the first contact policy that suppresses a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days. The Reward card offer is part of the credit card group, so it is suppressed for Paul for 30 days. The second contact policy that suppresses the Reward card offer for 7 days if it is rejected twice in any channel in the last 7 days does not apply because Paul did not reject the Reward card offer twice in any channel in the last 7 days. Verified Reference: [Certified Pega Decisioning Consultant | Pega Academy], Suppression policies system Following is the description of the image that was sent with question no:5:
This is a screenshot of a table with four columns and two rows.
The table has a header row with white text on a blue background.
The header row reads "Constraint name", "Constraint mode", "Constraint value", and "Channel".
The second row has black text on a white background.
The second row reads "Standard card", "Return any action that does not exceed", "100", and "Daily".
The table has a gray border and a light blue background.
NEW QUESTION # 64
U+ Bank's marketing department wants to use the always-on outbound approach to send promotional emails about credit card offers to qualified customers. As a part of this promotion, the bank wants to identify the starting population by defining a few high-level criteria in a segment.
For each condition below, select which two conditions should be defined in Segment and which three conditions should be defined in Engagement policy as best practice.
Answer:
Explanation:
NEW QUESTION # 65
U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank added engagement policy conditions to show the offers based on the bank's requirements.
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
Explanation:
A screenshot of a survey AI-generated content may be incorrect.
NEW QUESTION # 66
U+ Bank, a retail bank, uses the Business Operations Environment to perform business changes. The team members of the Business Content team and Enterprise Capabilities team perform several roles in the change management process.
Select each role on the left and drag it to the task descriptions to which the role corresponds on the right.
Answer:
Explanation:
A close-up of a task AI-generated content may be incorrect.
NEW QUESTION # 67
U+ Bank implemented a customer journey for its customers. The journey consists of three stages. The first stage raises awareness about available products, the second stage presents available offers, and in the last stage, customers can talk to an advisor to get a personalized quote. The bank wants to actively increase offers promotion over time.
What action does the bank need to take to achieve this business requirement?
Answer: A
Explanation:
Increasing stage upweighting is a feature that allows you to gradually increase the weight of a stage over time, making the offers in that stage more likely to be selected. This is useful for promoting offers that are time- sensitive or have a limited availability. In this case, the bank wants to actively increase offers promotion over time, so enabling increasing stage upweighting for the second stage of the journey, where the offers are presented, is the best option. Verified References: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 68
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