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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Einstein for Marketing Cloud	23%	- AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Frequency
Ad Studio	12%	- Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization
Triggers	7%	- Event-driven automation - SOAP and REST API triggers - Data extension and trigger management
Journey Orchestration	25%	- Comparison between Datorama and Google Analytics - Entry sources and audience evaluation - Reporting and performance analysis - Journey design and best practices - Activities and decision splits
Social Studio	10%	- Social media publishing and engagement - Content management and moderation - Social analytics and reporting
Interaction Studio	8%	- Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities
Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - MobileConnect features and capabilities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q89-Q94):

NEW QUESTION # 89
In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in 24 hours
B. send only particular number of messages in 72hrs
C. send only particular number of messages in a week
D. send not more than particular number of messages in a active period.

Answer: D

NEW QUESTION # 90
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit can be shared to any child business units
B. keywords in parent business unit are automatically available to all child business units
C. keywords in child business unit can be shared between other child business units
D. keywords in parent or child business unit are available only in that business unit

Answer: D

NEW QUESTION # 91
how many activities recommended in a journey canvas.(150-200)

A. 0
B. 1
C. 2
D. 3

Answer: A

NEW QUESTION # 92
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A. Logos
B. Food
C. Scenes
D. Finger prints
E. Facial Expressions

Answer: A,B,C

NEW QUESTION # 93
How much historical data is immediately available when a managed FB account is added to Social Studio?

A. Thirty days
B. One week
C. One Year
D. Six Months

Answer: A

NEW QUESTION # 94
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