MCAE-Con-201證照 & MCAE-Con-201考古題

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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
|
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
|
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
|
| Lead Management | 14% | - Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
|
| Account Configuration | 16% | - Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
|
| Personalizing the Prospect Experience | 8% | - Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
|
| Email Marketing | 10% | - Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
|
| Evaluation | 17% | - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
|
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最新的 Salesforce Consultant MCAE-Con-201 免費考試真題 (Q106-Q111):
問題 #106
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation rules with attended webinar and remove action
- B. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
- C. Automation Rule with blank critera and add action &
- D. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- E. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
答案:C
問題 #107
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- B. Create a completion action to assign to a lead queue when a high-value form is submitted.
- C. Create an automation rule to assign to a group when the qualification criteria is met.
- D. Create a completion action to assign to a group when the prospect reaches a score of 100.
答案:C
問題 #108
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin - C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
- D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
答案:A
問題 #109
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Test List
- B. Dynamic List
- C. Static List
- D. Static or Dynamic list
答案:C
問題 #110
It is possible to assign certain Prospect to selected Scoring Category
答案:B
問題 #111
......
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