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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Orchestration | 15% | - Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys |
| Topic 2: Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Topic 3: Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
| Topic 4: Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options |
| Topic 5: Mobile Studio | 13% | - Mobile messaging configuration and best practices - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features |
| Topic 6: Social Studio | 12% | - Social customer service and engagement strategies - Social Studio functionality and configuration - Identity unification and data management |
| Topic 7: Cross-Channel Strategy and Measurement | 15% | - Performance reporting and optimization - Channel selection and campaign planning - Multi-touch attribution and KPIs |
| Topic 8: Interaction Studio | 10% | - Real-time personalization and interaction management - Cross-channel experience optimization |
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NEW QUESTION # 63
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
Answer: A,D
NEW QUESTION # 64
What happens when a paused journey is resumed?
Answer: B
NEW QUESTION # 65
When are customers eligible to be send a message in STO(when customer will engage then its sent)
Answer: B
Explanation:
Understanding Send Time Optimization (STO):
* Purpose:STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
* How it Works:STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
STO Send Time Logic:
* Prediction Window:STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
* Send at Predicted Hour:The email is sent during that predicted hour.
* It's not immediate:STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
* It's not within the first minute of the next hour:STO determines a specific hour, not just the start of the next hour.
* It's not necessarily within the next hour:The predicted hour could be several hours away, depending on the subscriber's engagement history.
NEW QUESTION # 66
Where would you add a topic profile
Answer: A
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you ' ll click on your profile avatar in the top right corner and then select " Admin " .
* Topic Profiles Section: Within the Admin panel, you ' ll find a dedicated section for " Topic Profiles. "
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You ' ll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It ' s not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don ' t create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don ' t create topic profiles in Engage.
In Summary:
NEW QUESTION # 67
To what types of objects can you do a quick send in distributed marketing, Select multiple
Answer: A,B
NEW QUESTION # 68
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