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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Quality Assessment and Measurement | 25% | - Root Cause Analysis - Profiling Techniques - Metrics and KPIs - Benchmarking |
| Topic 2: Data Quality Governance | 15% | - Continuous Monitoring - Data Quality Roles and Responsibilities - Policies and Procedures - Data Stewardship |
| Topic 3: Data Quality Improvement | 20% | - Validation Rules - Data Cleansing Techniques - Data Enrichment - Standardization |
| Topic 4: Data Quality Frameworks and Standards | 20% | - DAMA DMBOK Framework - ISO 8000 (Data Quality) - Other Industry Standards |
| Topic 5: Data Quality Fundamentals | 20% | - Data Quality in the Data Lifecycle - Definition of Data Quality - Dimensions of Data Quality (completeness, accuracy, consistency, timeliness, validity) |
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While using this DAMA DQ-1220 practice exam software, you can easily customize your DAMA DQ-1220 mock exam conditions such as exam duration, number of questions, and many more. These DAMA DQ-1220 bear the closest resemblance to the actual DQ-1220 dumps that will be asked of you in the exam.
NEW QUESTION # 81
One way of defining ethics is:
Answer: E
Explanation:
The correct principle is "Doing it right when no one is looking." The statement captures the essential distinction between ethical behaviour and mere compliance. Ethical conduct does not depend on observation, enforcement, or the probability of being caught; it requires responsible action because the action itself is appropriate. The answer wording is presented directly in the PDF on page 4.
DAMA-DMBOK2 treats data ethics as an essential component of professional Data Management because organizations routinely make choices about collecting, combining, analyzing, retaining, sharing, and monetizing data. A technically permissible activity may still create inappropriate effects on individuals or expose data to potential misuse.
Data ethics therefore extends beyond security and regulatory compliance. It requires consideration of the impact on people, potential for misuse, and economic value of data. Ethical handling also requires transparency concerning data provenance, intended use, quality limitations, and the consequences of decisions based on data.
Data Quality has an ethical dimension as well. Knowingly using inaccurate, incomplete, misleading, or poorly understood data in consequential decisions can harm customers and other stakeholders. Governance should therefore establish not only compliance controls but also principles for responsible use.
Reference Topics: DAMA-DMBOK2 Chapter 2 - Data Handling Ethics; Ethical Principles; Impact on People; Potential for Misuse; Chapter 13 - Reliable and Fit-for-Purpose Data.
NEW QUESTION # 82
Adoption of a Data Governance program is most likely to succeed:
Answer: D
Explanation:
DAMA-DMBOK2 recommends an incremental implementation strategy for Data Governance because governance introduces changes in accountability, decision rights, standards, processes, and organizational behaviour. Attempting an enterprise-wide implementation immediately creates unnecessary cultural and operational risk.
The implementation guidance is explicit that most governance rollout strategies are incremental, commonly beginning with a significant initiative such as Master Data Management or with a particular region, business unit, or domain. Enterprise-wide deployment as the initial step is described as uncommon.
Incremental implementation provides several control advantages. The organization can validate roles and decision mechanisms, establish stewardship practices, prove business value, refine policies, develop metrics, and correct weaknesses before expanding the governance framework. This aligns closely with Data Quality management, where organizations normally prioritize Critical Data Elements and high-value domains rather than attempting to measure and remediate every data element simultaneously.
Executive sponsorship is important, but a mandate alone does not produce sustainable adoption. Likewise, individual leadership charisma cannot substitute for operating processes, accountability, metrics, and change management. A short consultant-driven exercise also conflicts with DAMA's treatment of governance as an ongoing organizational capability.
Incremental rollout therefore offers the strongest mechanism for embedding governance permanently while demonstrating measurable value.
Reference Topics: DAMA-DMBOK2 Chapter 3 - Implementation Guidelines; Organization and Culture; Adjustment and Communication; Chapter 13 - Data Quality Improvement and Governance.
NEW QUESTION # 83
An effective Data Governance communication program should include the following:
Answer: A
Explanation:
An effective Data Governance communication program should employ multiple complementary communication mechanisms, making All answers correct. Governance changes how people define, create, use, approve, and resolve issues with data; consequently, sustained adoption requires more than publishing policies.
Regular newsletters keep stakeholders aware of progress, decisions, metrics, and upcoming activities. A Data Governance Portal provides a persistent location for policies, standards, stewardship information, glossaries, issue processes, and supporting materials. Custom training develops the capabilities required for individuals to understand their specific governance responsibilities. Informal networking events help establish relationships across business and technical groups, which is particularly important when resolving data ownership and definition conflicts.
DAMA-DMBOK2 treats communication and organizational change as core implementation considerations because governance depends on participation across functions rather than on a single technical team.
Published CDMP material for this item identifies the combined response-newsletters, portal, training, and networking-as the intended answer.
For Data Quality, communication ensures that quality definitions, issue-management procedures, stewardship responsibilities, thresholds, and remediation decisions are understood and consistently applied.
Reference Topics: DAMA-DMBOK2 Chapter 3 - Governance Communications; Organizational Change; Training; Data Governance Portal; Stewardship Engagement; Chapter 13 - Data Quality Culture.
NEW QUESTION # 84
A business case for adding a new master data management solution is dependent on achieving greater value from:
Answer: C
Explanation:
An MDM investment is justified when the business value obtained from centralized coordination of shared data exceeds the additional cost of managing and integrating another controlled representation of that data.
This is the economic trade-off expressed by option C and is also the intended answer in published versions of this DAMA question.
DAMA-DMBOK2 positions Master Data Management as a mechanism for improving consistency and control over enterprise entities such as customers, products, suppliers, employees, and locations. Uncoordinated local copies create redundant maintenance, inconsistent definitions, duplicate records, reconciliation costs, and integration complexity. DAMA sources emphasize that controlling shared master and reference data reduces both cost and risk generated by inconsistencies between systems.
However, introducing an MDM repository also incurs costs: integration, stewardship, matching, survivorship logic, synchronization, governance, maintenance, and potentially another physical copy of shared information.
The business case must therefore demonstrate that improved coordination, quality, reuse, reporting, and operational consistency outweigh those costs.
MDM does not require all contributing systems to be decommissioned, nor does it eliminate Reference Data Management. Similarly, "mining golden records" is not the fundamental economic basis for MDM.
Reference Topics: DAMA-DMBOK2 Chapter 10 - Master Data Management; Business Drivers; Shared Data; Central Coordination; Data Integration; Data Quality and Stewardship.
NEW QUESTION # 85
A search engine database is populated by a web crawler or spider software that usually processes as:
Answer: A
NEW QUESTION # 86
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