Marketing-Cloud-Account-Engagement-Specialist Prüfungsfragen & Marketing-Cloud-Account-Engagement-Specialist Fragen Antworten

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Prüfungsplan:

Thema	Einzelheiten
Thema 1	Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Thema 2	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Thema 3	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Fragen Antworten - Marketing-Cloud-Account-Engagement-Specialist Buch

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Salesforce Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist Prüfungsfragen mit Lösungen (Q152-Q157):

152. Frage
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?

A. No new prospect will be created.
B. A new prospect record will be created.
C. A new account will be created.
D. No new visitor record will be created.

Antwort: A

Begründung:
Explanation
If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to
"automatically create prospects in Marketing Cloud Account Engagement", no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail. The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1.
References: Marketing Cloud Account Engagement Sync Behavior

153. Frage
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?

A. Use a completion action on the form to automatically add anyone who completes it to the list.
B. Use table actions to add prospects who have completed the form to the list.
C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list.
D. Use a dynamic list that matches prospects as they complete the form.

Antwort: C

Begründung:
Explanation
The recommended way to create this type of list is to use an automation rule where prospects who complete the form will match the rule once and be added to the list. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect3. Therefore, an automation rule is ideal for creating a list of prospects who complete the Contact Us form but only want them to be added the first time they complete the form. If a prospect is ever removed from the list, they will not be able to get added back to it, because they will not match the automation rule again.

154. Frage
If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

A. 0
B. 1
C. 2
D. 3

Antwort: A

Begründung:
If five prospects have completed a repeating engagement studio program twice, the number that would display on the reporting tab tooltip for the initial program step "Create Salesforce Task" is 10 (B). This is because the reporting tab shows the total number of times the step was executed, not the number of unique prospects who completed it. Since each prospect completed the program twice, the step was executed 10 times in total. The other options (A, C, D) are incorrect, as they do not reflect the total number of times the step was executed. Reference: Repeating Engagement Studio Flows Introduction

155. Frage
New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A. The prospects remain on the list, but are NOT added to the program until the next day.
B. The prospects are added to the program, but wait for a user to manually select them to process.
C. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
D. The prospects are added to the program and automatically start processing through the program.

Antwort: D

Begründung:
The correct answer is that the prospects are added to the program and automatically start processing through the program. This is because dynamic lists are constantly updated based on the criteria that you define, and if a dynamic list is used as a recipient list on an engagement studio program, any new prospects that match the criteria will be added to the program as soon as they are synced to Marketing Cloud Account Engagement.
They will not wait for the program to be paused, restarted, or manually selected. They will start from the first step of the program and follow the path according to their actions and rules

156. Frage
How do you use an automation rule to opt out prospects?

A. Change prospect field value to Opt-out
B. Change prospect field value: ' Do Not Email ' to ' Do Not Email
C. You can ' t use an automation rule to opt-out prospects.

Antwort: B

Begründung:
You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'.
This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]

157. Frage
......

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