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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions - Design strategies to identify customer needs
Topic 2: Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Topic 3: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Topic 4: Lead Management	14%	- Design lead generation strategies - Implement scoring and grading models - Configure lead routing and handoff processes
Topic 5: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 6: Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
Topic 7: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Topic 8: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q49-Q54):

NEW QUESTION # 49
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

Answer: A

NEW QUESTION # 50
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
C. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
D. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Answer: D

NEW QUESTION # 51
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B. The connector cannot be linked directly to an MCC account.
C. They should ensure their URL structures can handle parameters before verifying the connector.
D. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

Answer: D

NEW QUESTION # 52
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
B. You can only create 50 custom fields in Marketing Cloud Account Engagement.
C. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
D. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

Answer: A

NEW QUESTION # 53
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Set the intern up in the Default 'Marketing' User Role
B. Set the intern up in the Default 'Marketing Intern' User Role
C. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
D. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Answer: D

NEW QUESTION # 54
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