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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms
Topic 2: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 3: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings
Topic 4: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Topic 5: Email Marketing	20%	- Explain how to create and send emails - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics
Topic 6: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q205-Q210):

NEW QUESTION # 205
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
D. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

Answer: C

NEW QUESTION # 206
What is true about page actions? [Choose three answers]

A. It is possible to use URL wildcard by adding * to the end of the URL.
B. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
C. You cannot set the prospect's source campaign with page actions.
D. You cannot use auto responder emails with page actions.

Answer: A,B,D

NEW QUESTION # 207
How many variations of Dynamic Content it is possible to create

A. A-C (3)
B. A/B (2)
C. A-Z (25)
D. 0

Answer: C

NEW QUESTION # 208
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
B. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
D. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

Answer: A

NEW QUESTION # 209
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
B. Import and merge existing records from all systems to Marketing Cloud Account Engagement
C. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
D. Import and merge existing records from all systems to Salesforce

Answer: D

NEW QUESTION # 210
......

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