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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Topic 2: Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Topic 3: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions
Topic 4: Email Marketing	10%	- Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance
Topic 5: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 6: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Topic 7: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Topic 8: Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q209-Q214):

NEW QUESTION # 209
What is true about scoring? [Choose one answer]

A. Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
B. Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
C. Salesforce opportunities can influence a prospect's score.
D. It is not possible to reset a prospect's score to 0.

Answer: C

NEW QUESTION # 210
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create a static list to segment the prospects, and then schedule email list sends with completion actions
B. Create an automation rule with rules to segment the prospects and actions send the emails
C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
D. Create a list using a segmentation rule, then use completion actions on a form for the actions

Answer: C

NEW QUESTION # 211
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Only send emails to prospects who do not use Apple Mail.
B. Disable open tracking within account settings.
C. Enable visitor filters for all customers so opens are not tracked.
D. A Use the Open Rules Audit to remove opens as criteria in their automations.

Answer: D

NEW QUESTION # 212
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Ask their accounting team to review and select the five most helpful fields.
B. Review existing forms and landing pages to understand what data needs to be collected.
C. Pull a report of the data they intend to use for segmentation purposes.
D. Filter existing prospect records to see which custom fields have the most data.

Answer: B,C

NEW QUESTION # 213
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.
B. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.
C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.
D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

Answer: A

NEW QUESTION # 214
......

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