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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design | 53% | - Product model definition and pricing methodology (ASM) - Flow design using Media Cloud ASM capabilities - CI/CD strategy and deployment planning - Integration architecture and system interoperability - Security model and permission set design - Reporting and analytics solution design - Data model design and object relationships - Solution design using industry best practices |
| Topic 2: Discovery | 27% | - Integration of Media Cloud with third-party systems - Mapping use cases to Salesforce Media Cloud components - Solution scoping and SOW definition using Media Cloud capabilities - Non-functional requirements identification for Media Cloud applications - Business process and system flow analysis in existing environments |
| Topic 3: Implement | 20% | - CI/CD implementation and deployment support - Data migration strategy based on Media Cloud data model - Non-functional requirements implementation (performance, scalability, etc.) - Security and sharing configuration implementation - Integration implementation (Integration Procedures, Data Mappers, Orchestration) |
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NEW QUESTION # 56
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytical insights integrated into Media Cloud ASM, including the View Insights feature in media plan placement. This system offers cross-channel campaign performance data, which cannot be achieved through custom ad servers or GAM alone.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_integration.htm&type=5
NEW QUESTION # 57
A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.
Reference:
Salesforce Named Credentials Documentation
Media Cloud Google Ad Manager Integration
https://developer.salesforce.com/docs/atlas.en-us.externalobjects.meta/externalobjects/external_objects_named_credentials.htm
NEW QUESTION # 58
What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
Answer: A,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence functions to provide campaign reporting and performance analytics by combining Media Cloud and Ad Server data. It is not a customer data platform or a generic data lake, but a specialized marketing analytics solution.
Reference:
Marketing Cloud Intelligence Roles
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_roles.htm&type=5
NEW QUESTION # 59
Which three permission sets should a Consultant add for a newly hired Media Planner user?
Choose 3 answers
Answer: B,C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
A Media Planner requires permission sets for OmniStudioUser to work with OmniStudio tools, MediaCloudPlus Runtime for ASM features, and Media Cloud Base User to access basic Media Cloud data and features. Rule Engine Runtime and MediaCloud Runtime are more specialized and not strictly required for planners.
Reference:
Media Cloud User Setup Guide
Salesforce Permission Sets for ASM
https://help.salesforce.com/s/articleView?id=sf.media_cloud_user_permissions.htm&type=5
NEW QUESTION # 60
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
NEW QUESTION # 61
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