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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 8% | - Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics |
| Topic 2: Administration | 11% | - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities |
| Topic 3: Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Topic 4: Lead Management | 24% | - Completion actions - Custom redirects: capabilities and use cases - Page actions - Lists: types, capabilities and creation - Scoring and grading: definition and management - Segmentation rules - Automation rules: components and use cases |
| Topic 5: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 6: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
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NEW QUESTION # 31
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
Answer: B,D,E
Explanation:
The three variable tags that can be used on layout templates for landing pages are %%description%%, %%title%%, and %%content%%. A layout template is a reusable HTML template that defines the structure and style of your landing pages. A variable tag is a placeholder that allows you to insert dynamic content into your layout template, such as the landing page title, description, or form. You can use variable tags to customize your layout template for different landing pages, without having to edit the HTML code every time.
NEW QUESTION # 32
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
Answer: C
Explanation:
The administrator should go to Admin-Domain Management to check if the Email Sending Domains are set up properly after updating the DNS. Email Sending Domains are domains that you can use to send emails from Marketing Cloud Account Engagement, and they require verification and authentication to ensure that your emails are delivered and not marked as spam. To verify and authenticate your Email Sending Domains, you need to update the DNS records of your domain with the values provided by Marketing Cloud Account Engagement. After updating the DNS, you can go to Admin-Domain Management and click the Verify Now button to check if your Email Sending Domains are verified and authenticated
NEW QUESTION # 33
Form or Form Handler? I want to use progressive profiling to personalize my form.
Answer: B
Explanation:
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings
NEW QUESTION # 34
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
Answer: D
Explanation:
According to the Salesforce documentation, the step type that would be used in engagement studio to add prospects to another engagement studio program's recipient list is an action. An engagement studio program is a feature that allows users to build, test, and report on automated programs that send targeted emails and perform actions based on prospect behavior and criteria. An engagement studio program consists of steps that define the logic and flow of the program. There are three types of steps: triggers, actions, and rules. A trigger is a step that checks for a prospect's activity, such as opening an email, clicking a link, or submitting a form. An action is a step that performs an action on a prospect, such as sending an email, adjusting a score, or adding to a list. A rule is a step that checks for a prospect's attribute or value, such as score, grade, or field value. To add prospects to another engagement studio program's recipient list, the user can use an action step that adds prospects to a list. The user can then use that list as the recipient list for another engagement studio program. A rule, an end, or a trigger are not the step types that would be used in engagement studio to add prospects to another engagement studio program's recipient list, as they are related to other functions, such as checking for criteria, ending the program, or checking for activity. Reference: Salesforce documentation
NEW QUESTION # 35
What type of Information do rule step types look for in engagement studio programs?
Answer: B
Explanation:
Rule step types in engagement studio programs are used to check the prospect criteria, such as field values, list membership, tags, grades, scores, etc. Rule steps can branch the program based on whether the prospect meets the criteria or not. For example, a rule step can check if the prospect has a certain job title or industry and send them different emails accordingly. Prospect interest, behavior, and activity are not rule step types, but they can be used as criteria for rule steps. Reference Engagement Studio: Rule Steps
NEW QUESTION # 36
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