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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin
Email Marketing	20%	- Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q260-Q265):

NEW QUESTION # 260
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A. Replace with a Marketing Cloud Account Engagement form
B. Maintain the current form
C. Use another third-party form
D. Set up a form handler

Answer: A

NEW QUESTION # 261
Which is true about Visitor Filters?

A. You can the filter by IP
B. You can't filter your own company IP
C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
D. You can filter by a hostname
E. You can filter by a hostname wildcard

Answer: A,C,D,E

NEW QUESTION # 262
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
B. Make sure the CRM username field on user records are empty.
C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
D. Delete and recreate the specific users after enabling user sync.

Answer: B

NEW QUESTION # 263
What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. User Notifications
B. Social Posts
C. User Signatures
D. Dynamic Content
E. Email Templates

Answer: C,D,E

NEW QUESTION # 264
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Enable Kiosk mode on the Marketing Cloud Account Engagement form
B. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Answer: C

NEW QUESTION # 265
......

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