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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Lead Management14%- Design lead generation strategies
- Configure lead routing and handoff processes
- Implement scoring and grading models
Topic 2: Reporting, Metrics, and Analytics12%- Interpret results and recommend improvements
- Configure and customize reports and dashboards
- Define relevant KPIs and metrics
Topic 3: Evaluation17%- Assess existing infrastructure and marketing maturity
- Design strategies to identify customer needs
- Analyze business requirements and recommend solutions
Topic 4: Email Marketing10%- Optimize email content and performance
- Ensure deliverability and compliance
- Apply email marketing standards and best practices
Topic 5: Sales Emails and Alerts6%- Configure Sales Emails and Alerts features
- Maximize sales and marketing alignment
Topic 6: Automating Business Processes17%- Build lead nurturing and campaign workflows
- Design engagement programs and sequences
- Select appropriate automation tools
Topic 7: Account Configuration16%- Data migration and integrity maintenance
- Technical setup and architecture planning
- Usage governance and permission strategies
Topic 8: Personalizing the Prospect Experience8%- Recommend engagement enhancements
- Design personalized interactions
- Implement consent and preference management

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q24-Q29):

NEW QUESTION # 24
Which are true about Engagement Program

Answer: A,C,D,E,F,G


NEW QUESTION # 25
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

Answer: C


NEW QUESTION # 26
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

Answer: B


NEW QUESTION # 27
It is possible to assign certain Prospect to selected Scoring Category

Answer: B


NEW QUESTION # 28
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

Answer: C


NEW QUESTION # 29
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