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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Topic 2: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms
Topic 4: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Topic 5: Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 6: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email templates

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q141-Q146):

NEW QUESTION # 141
What is true about the Salesforce connector [Choose two answers]

A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
B. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
C. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
D. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Answer: A,D

NEW QUESTION # 142
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
C. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
D. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector

Answer: A

NEW QUESTION # 143
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form handler for each white paper
B. Create a form handler and enable progressive profiling
C. Create a form per white paper and enable progressive profiling
D. Create a form and enable progressive profiling

Answer: C

NEW QUESTION # 144
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. Youtube
B. Olark
C. GoToWebinar
D. Survey Monkey

Answer: B,C

NEW QUESTION # 145
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Only send emails to prospects who do not use Apple Mail.
B. Disable open tracking within account settings.
C. Enable visitor filters for all customers so opens are not tracked.
D. A Use the Open Rules Audit to remove opens as criteria in their automations.

Answer: D

NEW QUESTION # 146
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