Salesforce Marketing-Cloud-Account-Engagement-Consultant Real Exam Questions, Free Marketing-Cloud-Account-Engagement-Consultant Practice Exams

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	18%	- Create and manage subscriber lists - Optimize email deliverability - Implement dynamic content and personalization - Design responsive email templates - Implement preference centers and unsubscribe management - Configure email authentication (DKIM, SPF, DMARC)
Topic 2: Data Management	18%	- Manage data imports and exports - Configure CRM sync and field mappings - Design and implement data schemas - Configure custom fields and objects - Set up duplicate management and data quality rules - Implement data segmentation strategies
Topic 3: Lead Generation and Nurturing	17%	- Build nurture programs and drip campaigns - Configure progressive profiling - Implement lead capture and scoring models - Design and configure landing pages and forms - Create grading rules and segmentation
Topic 4: Automation and Campaigns	17%	- Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences - Monitor and optimize automation performance - Create completion actions and decision points - Build automation rules and engagement programs
Topic 5: Account Engagement Setup	15%	- Configure IP warming and deliverability settings - Configure Business Units and security settings - Set up user roles and permissions - Set up tracking and analytics configurations - Implement folder structure and naming conventions
Topic 6: Discovery and Scoping	15%	- Conduct gap analysis - Identify key stakeholders and decision-makers - Define project scope and success metrics - Understand business objectives and requirements - Assess current marketing technology stack

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q185-Q190):

NEW QUESTION # 185
Select available Webinar Connectors

A. Webex
B. WebinarJam
C. Demio
D. GoToWebinar
E. ReadyTalk
F. ClickMeeting

Answer: A,D,E

NEW QUESTION # 186
A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ' Director ' job title and are in the ' Technology ' industry.
How should they design this automation strategy?

A. Create a ' Director ' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology ' .
B. Create a Director ' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect ' s Profile tab to set criteria matches.
C. Create a Director ' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ' Technology ' .
D. Create a ' Director ' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology ' .

Answer: C

NEW QUESTION # 187
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D. Select the "Accounts" filter that allows filtering by accounts created within the last month.

Answer: A

NEW QUESTION # 188
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
C. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
D. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program

Answer: A

NEW QUESTION # 189
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
B. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
C. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
D. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.

Answer: A,C

NEW QUESTION # 190
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