Marketing-Cloud-Account-Engagement-Consultant Standard Answers | Marketing-Cloud-Account-Engagement-Consultant Exam Outline

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Specialist Salesforce Certified Administrator
Exam Duration:	105 minutes
Certificate Validity Period:	1 year (requires annual maintenance via Trailhead modules)
Real Exam Qty:	60–65 questions
Passing Score:	Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Format:	Scenario-based Questions, Multiple Select, Multiple Choice
Available Languages:	Japanese, French, Portuguese (Brazil), German, English, Spanish
Exam Price:	200 USD
Recommended Training:	Salesforce Trailhead Account Engagement Learning Path Marketing Cloud Account Engagement Study Guide
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

>> Marketing-Cloud-Account-Engagement-Consultant Standard Answers <<

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q43-Q48):

NEW QUESTION # 43
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect unsubscribed from an email
B. Prospect viewed a landing page
C. Prospect was deleted by a user
D. Prospect replied to an email

Answer: A,B

NEW QUESTION # 44
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were on a suppression list used on the operational list email send.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were set to "false" for opted out and set to "true" for do not email.
D. The prospects were set to "true" for opted out and set to "false" for do not email.

Answer: C

NEW QUESTION # 45
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
C. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
D. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 46
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Run an automation rule to assign based on the "Request a Demo" submission and State field.

Answer: D

NEW QUESTION # 47
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. Increase the wait time on the Email send action steps.
B. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
C. Automatically remove prospects from the program when an email reply trigger is met.
D. Set the Engagement Studio program to repeat every 10 days.

Answer: B

NEW QUESTION # 48
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