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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Analytics and Reporting	- Campaign performance analysis 1. A/B testing analysis 2. Reports and dashboards 3. Email engagement metrics
Topic 2: Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Program Designer usage 3. Event-based triggers
Topic 3: Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Spam compliance and regulations 3. Unsubscribe and preference handling
Topic 4: Campaign Management	- Campaign creation and configuration 1. Email campaign setup 2. Scheduling and activation 3. Multichannel campaign orchestration
Topic 5: Message Design and Content	- Email and template design 1. Dynamic content and personalization 2. Content testing and validation 3. Template creation and management
Topic 6: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Segmentation rules and filters 3. Profile lists and extensions
Topic 7: Responsys Platform Overview	- Core Architecture and Components 1. User roles and permissions 2. Navigation and setup basics 3. Responsys account structure

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q53-Q58):

NEW QUESTION # 53
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
B. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
C. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
D. You can only order the rules in the top-down order in which Responsys will execute them.

Answer: D

NEW QUESTION # 54
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
B. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
D. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
E. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

Answer: C

NEW QUESTION # 55
In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You move a target timer from its original place before one event to after that event.
B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
C. You modify one of the conditions in a filter being used in the program.
D. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.

Answer: B,C

NEW QUESTION # 56
Which coding practice should you use when coding responsive design email messages?

A. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
C. Use background images freely; they will just not display if not supported on some platforms.
D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

Answer: B

NEW QUESTION # 57
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A. Live Date - August 1, 2016
B. Sent Date = August 1, 2016
C. Sent Date = August 1 to August 2, 2016
D. Interval Date = August 1, 2016 plus one day
E. Event Date = August 1, 2016

Answer: A

NEW QUESTION # 58
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