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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q105-Q110):

NEW QUESTION # 105
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. All of the above
B. Use Marketing Cloud Account Engagement's value
C. Use the most recently updated record
D. Use Salesforce's value

Answer: A

NEW QUESTION # 106
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add emails to campaign start displaying engagement history metrics on campaigns.
B. Add engagement history lightning component to lead & contact page layouts.
C. Add engagement history activity related lists to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.

Answer: C

NEW QUESTION # 107
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Sales User
B. Marketing
C. Sales Manager
D. Administrator

Answer: A

NEW QUESTION # 108
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B. Send the content via an autoresponder email with a link to download the content.
C. Prospects with invalid emails are sent an autoresponder requesting email verification.
D. Using the data format drop-down, set the email validation option at the form level.

Answer: C,D

NEW QUESTION # 109
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
C. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Answer: B

NEW QUESTION # 110
......

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