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| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Email Marketing Best Practices | 15% | - Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability |
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問題 #13
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?
答案：B
解題說明：
Using the "Preview and Test" feature in Salesforce Marketing Cloud allows you to simulate how an email will appear to specific subscribers. By selecting a targeted subscriber, you can ensure the dynamic content and AMPscript are functioning correctly before sending the email to actual recipients. This method builds confidence in the dynamic email capabilities by allowing internal team members to see exactly what the end user will see. Reference:Salesforce Marketing Cloud Documentation on Preview and Test.
問題 #14
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
答案：C
解題說明：
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers
問題 #15
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
答案：A
解題說明：
Reference:Salesforce Documentation - Path Optimizer
問題 #16
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
答案：A
解題說明：
When importing a daily feed of active customers into a data extension, the "Overwrite" option should be used to ensure that the data extension only contains currently active customers. This import option replaces the entire data extension with the new data, removing any records that do not appear in the latest feed and ensuring that only the most current and relevant data is retained.
References:
Salesforce Marketing Cloud Documentation on Data Extension Import Types
問題 #17
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
答案：C
解題說明：
When a template is updated, the changes are not automatically applied to emails that were created before the update. To reflect the new changes, the'Update Email Now' action needs to be applied to each email created from the template. This ensures that the content and style in the emails are consistent with the updated template. Reference:Salesforce Marketing Cloud Documentation
問題 #18
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