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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Account Engagement Administration	- Configuration and Setup 1. User roles and permissions 2. Connector setup with Salesforce CRM 3. Business Unit setup and hierarchy

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q86-Q91):

NEW QUESTION # 86
While creating Layout Templates it is possible to Import Layout from certain URL

A. False
B. True

Answer: B

NEW QUESTION # 87
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?

A. Primary - Campaign Source Attribution
B, Einstein Attribution
B. Account-to-Opportunity Matching
C. First Touch Model

Answer: C

NEW QUESTION # 88
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
D. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

Answer: C

NEW QUESTION # 89
Can Email Preference Center demand for logging in

A. False
B. True

Answer: A

NEW QUESTION # 90
LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
B. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
D. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

Answer: B

NEW QUESTION # 91
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