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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Section	Objectives
Setup and Administration
Email Message Design
Subscriber and Data Management
Tracking and Reporting
Email Marketing Best Practices

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q16-Q21):

NEW QUESTION # 16
A marketer needs to share report results with a manager.
Which three options could be used to deliver the report to the manager using Reports in Marketing Cloud?
(Choose three.)

A. Email the report.
B. Text a link to the report.
C. Save the report as a Snapshot.
D. Notify the manager with a pop-up.
E. Save the report to an SFTP folder.

Answer: A,C,E

Explanation:
Explanation/Reference:

NEW QUESTION # 17
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A. An all-to-action button that links to the feedback form
B. A Salesforce Survey block called in by an AMP script function
C. An Interactive Email Form that links to a confirmation page

Answer: C

Explanation:
To encourage a high response rate in a post-purchase campaign email, Northern Trail Outfitters' marketing team should include an Interactive Email Form that links to a confirmation page. Interactive Email Forms allow customers to provide feedback directly within the email, reducing the friction of navigating to an external site. This ease of interaction typically results in higher engagement and response rates.

NEW QUESTION # 18
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A. User Initiated Send
B. Automation Studio Email Activity
C. Multi-Step Journey

Answer: A

Explanation:
User Initiated Send is the method that the specialist should use. User Initiated Send is a feature that allows you to create and send an email message to one or more data extensions or lists at any time. You can also schedule the send for a future date and time or set it to recur at regular intervals. You can use this feature to automate sending the weekly newsletter to subscribers in one data extension and a partner seed list.
Multi-Step Journey is not necessary if you only want to send one email message without any other journey activities. Automation Studio Email Activity is not suitable if you want to send to a partner seed list, as it only supports data extensions as sendable audiences.

NEW QUESTION # 19
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

A. The ability to set goals and have the system listen to see if users met the goal
B. The ability to set criteria to segment contacts based on behavior using SQL
C. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
D. The ability to extract data from an Audience data extension for analysis
E. The ability to update or create Salesforce CRM objects or records

Answer: A,B,E

Explanation:
Reference:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5

NEW QUESTION # 20
Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers

A. Email all unsubscribed customers asking for them to opt into email again
B. Ask customers to opt-in at time of purchase online by creating an account
C. Ask customers to text their email address to a short code to opt-in
D. Create a Facebook lead capturing form to gain opt-ins
E. Purchase subscriber lists from a reputable data company

Answer: C,D,E

NEW QUESTION # 21
......

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