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| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending - Configure send settings |
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Subscriber acquisition and retention - Design effective emails and programs |
| Subscriber and Data Management | 26% | - Configure segmentation tools - Design and configure Data Extensions - Import and manage subscriber data - Troubleshoot send and data issues |
| Insights and Analytics | 14% | - Leverage analytics and Einstein features - Create and configure reports - Analyze campaign performance |
恐いSalesforceのMC-202試験をどうやって合格することを心配していますか。心配することはないよ、CertJukenのSalesforceのMC-202試験トレーニング資料がありますから。この資料を手に入れたら、全てのIT認証試験がたやすくなります。CertJukenのSalesforceのMC-202試験トレーニング資料はSalesforceのMC-202認定試験のリーダーです。
質問 # 118
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?
正解:C
解説:
To understand the metrics of email sends on a data level, particularly during IP address warming, the "Email Performance by Domain" report should be used. This report provides detailed insights into how emails are performing across different domains, which is crucial for identifying and addressing deliverability issues during the IP warming process.
References:
Salesforce Help: Email Performance by Domain Report
Salesforce Marketing Cloud: Understanding Email Deliverability
質問 # 119
A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?
正解:B
解説:
To ensure that new custom fields on the SalesforceContact object are available for segmentation, the first step is to edit the fields in the synchronized data source. This involves mapping the new custom fields in the synchronized data extension within Salesforce Marketing Cloud, making them available forsegmentation and other marketing activities. Reference:Salesforce Marketing Cloud Documentation
質問 # 120
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
正解:A
解説:
To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.
質問 # 121
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
正解:C
解説:
For a quick turnaround and easiest implementation in mobile optimization, "Mobile Responsive" is the best option. Mobile Responsive design automatically adjusts the email layout to fit the screen size of mobile devices, ensuring a good user experience without extensive customization. This approach uses fluid grids, flexible images, and media queries to create an adaptable design that works well on various device sizes.
Reference: Salesforce Marketing Cloud Documentation on Mobile Optimization and Responsive Design
質問 # 122
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
正解:A
解説:
In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.
References:Salesforce Marketing Cloud Documentation on Wait Until Event
質問 # 123
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