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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
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| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
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| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist Salesforce Certified Administrator Salesforce Certified Sales Cloud Consultant |
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| Available Languages: | English |
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| Real Exam Qty: | 65 |
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| Certificate Validity Period: | No expiration ( certifications do not expire for this credential) |
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| Exam Price: | $200 USD |
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| Exam Duration: | 105 minutes |
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| Passing Score: | 68% |
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| Exam Format: | Multiple Choice, Multiple Select |
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| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions |
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| Exam Way: | Online proctored exam (at a testing center or remote proctored) |
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| Pre Condition: | It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial. |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
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| Topic | Details |
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| Topic 1 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 2 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 3 | - Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
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| Topic 4 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 5 | - Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
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| Topic 6 | - Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q92-Q97):
NEW QUESTION # 92
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template. - C. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
- D. Create both a landing page and form using the enhanced landing page experience.
Answer: C
NEW QUESTION # 93
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of " CEO
" and Industry of " Software " are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - B. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign. - C. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- D. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
Answer: C,D
NEW QUESTION # 94
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- B. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
- C. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
- D. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
Answer: A
NEW QUESTION # 95
What is possible with a trigger in engagement program? [Choose two answers]
- A. Specific email link click
- B. Email link click
- C. Form handler error
- D. File open
Answer: D
NEW QUESTION # 96
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]
- A. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
- B. The code is generated from a Salesforce campaign
- C. Cookies will always expire after 10 years
- D. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
Answer: A,D
NEW QUESTION # 97
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