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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Automating Business Processes	17%	- Select appropriate automation tools - Design engagement programs and sequences - Build lead nurturing and campaign workflows
Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q20-Q25):

NEW QUESTION # 20
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
B. The leads have been reassigned to a user who does not exist in that BU.
C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
D. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

Answer: C,D

NEW QUESTION # 21
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
B. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
C. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
D. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

Answer: D

NEW QUESTION # 22
Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Answer: B

NEW QUESTION # 23
What is available to choose within Repeat Rule

A. Certain Prospects
B. Repetition Order
C. Limit rule matches
D. Days before eligible to repeat rule

Answer: C,D

NEW QUESTION # 24
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. A Use the Open Rules Audit to remove opens as criteria in their automations.
B. Enable visitor filters for all customers so opens are not tracked.
C. Disable open tracking within account settings.
D. Only send emails to prospects who do not use Apple Mail.

Answer: A

NEW QUESTION # 25
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