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| Section | Objectives |
|---|---|
| Reporting & Analytics | - Engagement Metrics
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Marketing Automation | - Engagement Studio
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Administration & Governance | - System Configuration
|
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NEW QUESTION # 24
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
Answer: C
Explanation:
A form handler is a feature that allows you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is similar to a form, but instead of displaying the form on your website, you point your form to Marketing Cloud Account Engagement. This allows you to submit data to Marketing Cloud Account Engagement as well as your own database3. Form handlers are useful when you want to keep the look and feel of your existing forms, or when you want to capture data from multiple forms using one form handler
NEW QUESTION # 25
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet.
What can a Pardot administrator enable the form in order to reset the form after each new submission?
Answer: A
Explanation:
For a Pardot form used on a computer tablet in a setting like a conference, the Kiosk/Data Entry Mode is an ideal feature to enable. This mode is specifically designed for public or shared use scenarios, where multiple individuals will be filling out the form in succession. When this mode is enabled, the form automatically resets after each submission, clearing all previously entered data and preparing the form for the next user. This ensures that each participant sees a fresh form, preventing the accidental sharing of personal information between users and facilitating a smooth data entry process in high-traffic environments.
NEW QUESTION # 26
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
Answer: A,C,E
Explanation:
The three activities that can increase or decrease a score in the baseline scoring system are unsubscribed from email, webinar attended, and form submission. A score is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their activities, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. The baseline scoring system is the default set of scoring rules that Marketing Cloud Account Engagement provides, and you can customize it to suit your needs. The baseline scoring system assigns points to the following activities:
Unsubscribed from email: -100 points. This indicates that the prospect is not interested in receiving your emails, and reduces their score significantly.
Webinar attended: +50 points. This indicates that the prospect is interested in learning more about your products or services, and increases their score considerably.
Form submission: +50 points. This indicates that the prospect is willing to share their information with you, and increases their score considerably.
Other activities that can affect the score in the baseline scoring system are:
Landing page error: -10 points. This indicates that the prospect encountered a problem with your landing page, and reduces their score slightly.
Assigned to a user: +15 points. This indicates that the prospect is ready to be contacted by a salesperson, and increases their score moderately.
Email open: +1 point. This indicates that the prospect opened your email, and increases their score slightly.
Email click: +3 points. This indicates that the prospect clicked on a link in your email, and increases their score slightly.
Email hard bounce: -10 points. This indicates that your email could not be delivered to the prospect, and reduces their score slightly.
Email soft bounce: -5 points. This indicates that your email was temporarily rejected by the prospect's email server, and reduces their score slightl
NEW QUESTION # 27
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
Answer: A
Explanation:
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, the campaign that is set on the opportunity is the first campaign of the first contact associated with the opportunity. This means that Marketing Cloud Account Engagement will look at the contact roles of the opportunity in Salesforce, and find the contact that was added first. Then, Marketing Cloud Account Engagement will look at the campaign history of that contact, and find the campaign that was assigned first. That campaign will be the one that is associated with the opportunity in Marketing Cloud Account Engagement. This helps Marketing Cloud Account Engagement track the source and influence of the opportunity. For more details -> 678
NEW QUESTION # 28
Which is NOT a way to assign a custom role to a user?
Answer: D
Explanation:
According to the Salesforce documentation, the option that is not a way to assign a custom role to a user is: D) Add a user to a Custom Role directly from their User Record. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as:
Edit an existing Default Role, and it will automatically convert to a Custom Role: A default role is a predefined role that comes with Marketing Cloud Account Engagement, and that has a fixed set of permissions and access levels. A default role can be edited by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it will automatically convert to a custom role when the changes are saved. The administrator can then assign the custom role to a user or a group of users.
Assign new users to a previously created Custom Roles during the import process: A new user is a user that is not yet added to Marketing Cloud Account Engagement, and that needs to be created and assigned a role. A new user can be imported by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can be assigned to a previously created custom role during the import process. The administrator can use a CSV file to import multiple new users at once, and to assign them to different custom roles.
Add a batch of existing users to a Custom Role using table actions: An existing user is a user that is already added to Marketing Cloud Account Engagement, and that has a role assigned to them. An existing user can be added to a custom role by the administrator in the Admin tab in Marketing Cloud Account Engagement, and they can use the table actions to add a batch of existing users to a custom role at once. The administrator can select multiple existing users from the User List, and then click on the Change Role option in the table actions. The administrator can then choose the custom role that they want to assign to the selected users.
The option that is not a way to assign a custom role to a user is: Add a user to a Custom Role directly from their User Record. A user record is a feature that shows the detailed information and settings of a user in Marketing Cloud Account Engagement. A user record can be accessed from the Admin tab in Marketing Cloud Account Engagement, and it can show different sections of information for the user, such as details, permissions, or activity. The user record can also show the role that is assigned to the user, but it cannot be used to add a user to a custom role directly. The user record can only be used to edit the user's information, such as name, email, password, or timezone, but not the user's role. To add a user to a custom role, the administrator needs to use one of the methods mentioned above, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions. Reference: Salesforce documentation
NEW QUESTION # 29
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