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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Personalizing the Prospect Experience8%- Recommend engagement enhancements
- Design personalized interactions
- Implement consent and preference management
Topic 2: Evaluation17%- Analyze business requirements and recommend solutions
- Assess existing infrastructure and marketing maturity
- Design strategies to identify customer needs
Topic 3: Account Configuration16%- Usage governance and permission strategies
- Data migration and integrity maintenance
- Technical setup and architecture planning
Topic 4: Automating Business Processes17%- Design engagement programs and sequences
- Select appropriate automation tools
- Build lead nurturing and campaign workflows
Topic 5: Lead Management14%- Implement scoring and grading models
- Configure lead routing and handoff processes
- Design lead generation strategies
Topic 6: Sales Emails and Alerts6%- Maximize sales and marketing alignment
- Configure Sales Emails and Alerts features
Topic 7: Email Marketing10%- Optimize email content and performance
- Apply email marketing standards and best practices
- Ensure deliverability and compliance
Topic 8: Reporting, Metrics, and Analytics12%- Define relevant KPIs and metrics
- Interpret results and recommend improvements
- Configure and customize reports and dashboards

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q218-Q223):

NEW QUESTION # 218
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

Answer: A


NEW QUESTION # 219
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

Answer: C


NEW QUESTION # 220
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

Answer: A


NEW QUESTION # 221
Which one is Marketing Cloud Account Engagement Video Connector

Answer: C


NEW QUESTION # 222
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers

Answer: A


NEW QUESTION # 223
......

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