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Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configure Insights and Customer Card10-15%- Configure customer insights card
  • 1. Configure real-time and batch insights
  • 2. Configure card visibility and permissions
  • 3. Configure card components and layout
- Configure subscriptions and alerts
  • 1. Configure automated subscriptions
  • 2. Configure threshold-based alerts
  • 3. Configure notification preferences
Topic 2: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Configure deduplication and merging rules
  • 2. Manage identity relationships and graphs
  • 3. Configure identity matching rules and thresholds
- Manage unified profiles
  • 1. Configure confidence scoring for merged profiles
  • 2. Validate unified customer profiles
  • 3. Review and resolve identity conflicts
Topic 3: Create and Configure Segments and Measures25-30%- Create and configure measures
  • 1. Create computed attributes and measures
  • 2. Create measures using calculations and aggregations
  • 3. Configure metric hierarchies
- Create and configure customer segments
  • 1. Create segments based on customer activities and attributes
  • 2. Create segment definitions using conditions and combinations
  • 3. Configure dynamic and static segments
Topic 4: Configure Data Ingestion20-25%- Configure data sources and connectors
  • 1. Configure data import schedules and mappings
  • 2. Configure Microsoft connectors for data ingestion
  • 3. Configure custom data sources
- Manage data transformations
  • 1. Configure data mapping and field transformations
  • 2. Configure data enrichment processes
  • 3. Validate and monitor data quality during ingestion
Topic 5: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure data policies
  • 1. Implement data masking and anonymization
  • 2. Configure data retention and lifecycle policies
  • 3. Configure data policies for compliance requirements
- Configure customer profile configuration
  • 1. Configure customer identifier and primary key settings
  • 2. Configure unified customer profile schema
  • 3. Configure consent and preference settings

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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q112-Q117):

NEW QUESTION # 112
A sales manager wants to set up goals for all salespeople. The goal measurement is based on the total outgoing calls finished each year. The goals for the fiscal year are based on a calendar year (January - December).
You need to create the rollup query for the goal metrics.
Which option should you select? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Reference:
Rollup Field - Actual (integer):
The Actual (integer) rollup field is suitable for counting the total number of completed outgoing calls. This setting ensures that each completed call is tallied accurately, providing a straightforward measure of the sales team's activity in terms of call volume.
Using an integer type for the rollup field is appropriate for count-based metrics like this.
Source Record Type Status - Completed:
The Completed status ensures that only calls marked as completed are counted towards the goal. This is crucial for measuring finished activities, as it excludes calls that may still be in progress or have other statuses.
Setting the source record type status to Completed aligns with the requirement to measure only outgoing calls that have been fully executed.
By selecting Actual End as the date field, Actual (integer) for the rollup field, and Completed for the source record type status, you ensure that the goal measurement accurately reflects completed outgoing calls within the specified calendar year timeframe.


NEW QUESTION # 113
When modifying model-driven apps, which component is used to create navigation and page structure?

Answer: B


NEW QUESTION # 114
You need to ensure that a user named User1 can assign salespeople to sales territories. The solution must use the principle of least privilege. To which security role should you assign User1?

Answer: B

Explanation:
* To assign salespeople to sales territories, the user needs permissions to manage territory assignments, which is typically a higher-level responsibility.
* The Vice president of sales role includes privileges related to managing sales territories, unlike the Sales team member or Salesperson roles, which are more focused on direct sales tasks.
* The System customizer role does not specifically grant territory management permissions and is more focused on customization and configuration tasks.


NEW QUESTION # 115
Your company wants to enable Al features in their systems and use Copilot for Sales to connect to Dynamics
365 Sales data. You need to ensure that all eligible users have access.
Which three actions should you perform? Each correct answer presents part of the solution. Choose three.
NOTE: Each correct selection is worth one point.

Answer: A,B,D

Explanation:
* Enable Copilot for Sales in Dynamics 365:
* To make Copilot features available, you must enable Copilot for Sales within Dynamics 365.
This involves setting up the environment so that Copilot can access and utilize the sales data effectively.
* Verify Server-Side Synchronization and Security Roles:
* Copilot for Sales relies on server-side synchronization to ensure data flow between Dynamics
365 and other services, such as Teams. Ensure that server-side synchronization is enabled and that users have the necessary security roles in Dynamics 365 to access and use Copilot.
* Assign Privileges for Copilot in Teams:
* Ensure that users have the correct privileges within Teams to access Copilot. This might involve configuring access policies and permissions so that eligible users can utilize Copilot features during their interactions within Teams.
Reference: Microsoft Documentation - Configure and Use Copilot for Sales


NEW QUESTION # 116
Your sales team lacks important information on the Opportunity Close form.
You need to update the form.
Which out-of-the-box role must you have?

Answer: B

Explanation:
To update the Opportunity Close form in Dynamics 365 Sales, you need a role that allows modification of system entities, including the Opportunity entity and its associated forms. The System administrator role provides full access to all customization features in Dynamics 365, including modifying forms, fields, and layouts.


NEW QUESTION # 117
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