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| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce - Explain the capabilities of the Salesforce Connector - Describe how to set up and configure the Account Engagement Lightning App |
| Administration and Governance | 9% | - Describe how to configure and manage visitor filters - Describe how to manage Account Engagement campaigns - Explain the purpose and use of Connected Campaigns - Describe how to configure user roles and permissions - Explain how to configure and use the Recycle Bin |
| Email Marketing | 15% | - Explain how to create and manage lists - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email sending process and deliverability - Describe the email rendering and validation process - Explain how to create and manage email templates |
| Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports |
| Marketing Automation | 12% | - Explain how to create and manage page actions - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage completion actions |
| Lead Generation and Qualification | 14% | - Explain how to use page actions - Explain how to create and manage landing pages - Describe how to use scoring and grading to qualify leads - Explain how to create and manage forms - Explain the concept and process of manual syncing |
| Prospect Management | 13% | - Describe the components of a prospect record - Explain how to create and maintain prospects - Describe how to manage the Account Engagement prospect lifecycle - Explain how to build and manage prospect lists |
| Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases - Explain how to analyze prospect activity |
>> Marketing-Cloud-Account-Engagement-Specialist入門知識 <<
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質問 # 297
How can a Prospects score be changed?
正解：A、C
解説：
Explanation
A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior.
Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles. References: [Scoring], Completion Actions, [Edit Prospects]
質問 # 298
A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
正解：A、C
解説：
According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either. Reference: [Salesforce documentation]
質問 # 299
How can a prospect's score be changed?
正解：D
解説：
Explanation
According to the Salesforce documentation, a prospect's score can be changed through automation rules, scoring model changes, or completion actions. A prospect's score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. A prospect's score can be changed by using different methods, such as:
* Automation rules: An automation rule is an automation tool that can be used to update a prospect's score when the prospect meets certain criteria, such as prospect field values, activities, or scores. For example, an automation rule can be created to increase a prospect's score by 10 points when the prospect visits a specific web page.
* Scoring model changes: A scoring model is a feature that allows users to customize the scoring rules for different types of activities, such as email opens, form submissions, or custom redirects. A scoring model can be changed by editing the default scoring model in Marketing Cloud Account Engagement, or by creating a custom scoring model for a specific group of prospects. For example, a scoring model can be changed to assign more points to an email open, or to create a different scoring model for prospects from a certain industry.
* Completion actions: A completion action is an automation tool that can be used to adjust a prospect's score after the prospect successfully completes a marketing element, such as submitting a form, clicking a link, or visiting a web page. A completion action can be used to increase or decrease a prospect's score by a specific amount, or to reset a prospect's score to zero. For example, a completion action can be created to decrease a prospect's score by 5 points when the prospect unsubscribes from an email.
References: Salesforce documentation
質問 # 300
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
正解：D
解説：
To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content. References: Marketing Cloud Account Engagement Kiosk
/Data Entry Mode
質問 # 301
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
正解：C
解説：
For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. This means that the Contact Role must be associated with a Contact record that has a Marketing Cloud Account Engagement prospect record. The Opportunity record type, source, or creator are not relevant for the sync1
質問 # 302
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