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| Section | Weight | Objectives |
|---|---|---|
| Engagement Policies | 15% | - Build engagement strategies - Design and manage customer journeys - Define engagement policies |
| Actions and Treatments | 12% | - Present offers on web channels - Manage customer actions - Define outbound actions |
| Next-Best-Action Concepts | 12% | - Optimize customer value in contact center - Optimize Next-Best-Action strategy - Customer engagement blueprint - Define starting population - One-to-one customer engagement - Always-on outbound essentials |
| Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Set volume limits - Control outbound exposure |
| Decision Strategies | 15% | - Predictive analytics integration - Design and test decision strategies - Adaptive models |
| Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Change management - Operational workflows |
| AI and Arbitration | 8% | - AI-driven prioritization - Business levers for ranking - Action arbitration logic |
| Channels | 10% | - Email and third-party integration - Multi-channel delivery - Real-time containers |
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98. Frage
U+ Bank is facing an unforeseen technical issue with its customer care system. As a result, the bank wants to share the new temporary contact details with all customers over an SMS.
Which type of outbound interaction do you configure to implement this requirement?
Antwort: B
Begründung:
A priority communication is a type of outbound interaction that allows you to send urgent messages to customers that are not related to any specific offer or proposition. You can use priority communications to inform customers about important events or changes that affect their relationship with your organization. In this case, the bank wants to share the new temporary contact details with all customers over an SMS, so creating a priority communication is the best option. Verified References: [Pega Decisioning Consultant | Pega Academy]
99. Frage
U+ Bank, a retail bank, presents offers on its website by using Pega Customer Decision Hub. The bank wants to leverage Customer Decision Hub capabilities to present relevant offers to qualified customers. As a decisioning consultant, you are responsible for configuring the business requirements with the Next-Best- Action Designer, which involves several tasks. To accomplish these tasks, you might have to use auto- generated decision strategies, create new decision strategies, or edit existing strategies.
In the Answer Area, select the correct execution for each Task.
Antwort:
Begründung:
A screenshot of a computer screen Description automatically generated
100. Frage
U+ Bank implemented a customer journey for Its customers. The journey consists of five stages. The bank observes that as customers progress through the journey, one customer entered the third stage of the Journey, and then received an offer that is not included in any journey.
Which statement explains the cause of this behavior?
Antwort: D
101. Frage
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
Antwort: C
Begründung:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels. You can use volume constraints to implement a policy that restricts the number of emails sent per day. Outbound channel limits are used to limit the number of customers contacted per channel per run, not per day. Suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases. Applicability rules are used to determine whether an action is relevant for a customer based on their profile or context, not based on the number of times the action is presented. Verified Reference: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
102. Frage
You are the decisioning architect on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
Antwort: A
Begründung:
The prioritization expression is a formula that calculates the priority score of each offer for each customer, based on various factors that reflect the customer needs and the business objectives. One of the most important factors is the predicted customer behavior, which is measured by the propensity. The propensity is a value that indicates how likely a customer is to accept an offer, based on their attributes and behaviors. The propensity is calculated by using predictive analytics models that learn from historical data and feedback. The higher the propensity, the higher the priority score, making the offer more relevant and valuable for the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
103. Frage
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