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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Objectives
Cross-Channel Marketing Strategy	- Use cases for cross-channel campaigns - Omnichannel customer engagement principles
Personalization and Messaging	- Dynamic content and decisioning - Personalized content delivery across channels
Journey Orchestration	- Event-driven marketing flows - Customer journey design and automation
Data Management and Segmentation	- Audience segmentation and targeting - Customer data ingestion and unification
Measurement and Optimization	- Attribution and reporting concepts - Campaign performance tracking

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q22-Q27):

NEW QUESTION # 22
Where are Topic Profiles configured for use in Command Center?

A. Social Studio Engage
B. Social Studio Admin
C. Social Studio Automate
D. Command Center Admin

Answer: B

NEW QUESTION # 23
What is true about Einstein engagement frequency (EEF). Select 3

A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.
B. The model uses data available only in your account
C. EEF uses only commercial send data not transactional
D. It uses last ISO days engagement data

Answer: A,B,C

NEW QUESTION # 24
How dots social studio unify anonymous and known identities?

A. Deterministic matching

Answer: A

NEW QUESTION # 25
What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Answer: A,B

NEW QUESTION # 26
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Content
B. Banner
C. Brower
D. Operating System
E. Product

Answer: A,B,E

NEW QUESTION # 27
......

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