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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Best Practices | 10% | - Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention |
| Topic 2: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Analyze campaign performance - Create and configure reports |
| Topic 3: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
| Topic 4: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Troubleshoot send and data issues - Configure segmentation tools - Import and manage subscriber data |
| Topic 5: Content Creation and Delivery | 24% | - Select appropriate tools for sending - Manage and organize campaign content - Configure send settings - Create and customize email content |
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質問 # 29
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
正解：C
解説：
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers
質問 # 30
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
正解：B
解説：
In Journey Builder, a 'Wait Until Event' activity is used to pause a journey until a specific event occurs, such as a purchase on a website. This allows the journey to continue with different steps based on customer behavior. For Northern Trail Outfitters, after the initial 'welcome' email, the journey can be configured to wait until the customer makes a purchase before proceeding to the next steps in the journey.
References:Salesforce Marketing Cloud Documentation on Wait Until Event
質問 # 31
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
正解：B
解説：
The Auto Suppression List in SFMC is used to automatically suppress subscribers who meet certain criteria, including those with a status of 'Held'. When a subscriber is marked as 'Held', it means that the system has detected delivery issues with that email address, such as a hard bounce. This can cause the subscriber key to appear twice in the _subscribers data view, once with the status 'Active' and once with 'Held'.
References:Salesforce Marketing Cloud Documentation on Auto Suppression Lists
質問 # 32
Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
正解：C
解説：
To personalize the From Name in emails with the targeted customer's specific representative, Northern Trail Outfitters shoulduse a Sender Profile in conjunction with AMPscript Lookup. A Sender Profile allows the configuration of dynamic sender information, and AMPscript Lookup can be used to retrieve the representative's information from a data extension. This combination enables the dynamic personalization of the From Name in emails.
References:
Salesforce Marketing Cloud Documentation on Sender Profiles
Salesforce Marketing Cloud Documentation on AMPscript Lookup
質問 # 33
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
正解：A
解説：
To accommodate the request of sending a customized 'congratulations' email and a follow-up review request, Northern Trail Outfitters (NTO) should use a combination of Automation Studio and Journey Builder.
Automation Studio can be used to add newpurchasers to the data extension daily, and Journey Builder can manage the customized email journey, including the immediate 'congratulations' email and the follow-up review request 14 days later. Reference:Salesforce Marketing Cloud Documentation
質問 # 34
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