Reliable Salesforce MCAE-Con-201 Exam Questions & MCAE-Con-201 Actual Dumps

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects
Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains
Email Marketing	20%	- Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q209-Q214):

NEW QUESTION # 209
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
C. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
D. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

Answer: C

NEW QUESTION # 210
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
B. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
D. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

Answer: C

NEW QUESTION # 211
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
B. You can only create 50 custom fields in Marketing Cloud Account Engagement.
C. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
D. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

Answer: A

NEW QUESTION # 212
How many variations of Dynamic Content it is possible to create

A. A/B (2)
B. 0
C. A-Z (25)
D. A-C (3)

Answer: C

NEW QUESTION # 213
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
B. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
C. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
D. The "Analytics View Only Embedded App" permission set license

Answer: D

NEW QUESTION # 214
......

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