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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Distributed Marketing2%- Centralized vs localized marketing management
- Distributed campaign features and sending options
Topic 2: Cross-Channel Strategy and Measurement15%- Channel selection and campaign planning
- Performance reporting and optimization
- Multi-touch attribution and KPIs
Topic 3: Social Studio12%- Social customer service and engagement strategies
- Social Studio functionality and configuration
- Identity unification and data management
Topic 4: Ad Studio10%- Ad Studio capabilities and campaign alignment
- Paid media integration with Marketing Cloud
Topic 5: Interaction Studio10%- Cross-channel experience optimization
- Real-time personalization and interaction management
Topic 6: Mobile Studio13%- MobileConnect and GroupConnect features
- Mobile messaging configuration and best practices
- MobilePush and WhatsApp integration
Topic 7: Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Recommendations and Predictive Intelligence
    • 2. Einstein Engagement Scoring and Frequency
      - Differentiate Einstein features and use cases
      Topic 8: Journey Orchestration15%- Integration with Datorama and Google Analytics
      - Journey design and best practices
      - Reporting and analytics for journeys

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q58-Q63):

      NEW QUESTION # 58
      What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

      Answer: A,B


      NEW QUESTION # 59
      how many activities recommended in a journey canvas.(150-200)

      Answer: B


      NEW QUESTION # 60
      What is supported as a managed account in Social Studio?

      Answer: B


      NEW QUESTION # 61
      Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

      Answer: B


      NEW QUESTION # 62
      In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

      Answer: B


      NEW QUESTION # 63
      ......

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