Marketing-Cloud-Consultant試験の準備方法 |実際的なMarketing-Cloud-Consultantダウンロード試験 |効果的なSalesforce Certified Marketing Cloud Consultant対応資料

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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Automation	20%	- Scheduling and monitoring automations - Complex automation scenarios and best practices - Automation Studio activities and workflows - Journey Builder design and implementation
Discovery and Architecture	16%	- Data and segmentation strategy design - Long-term solution maintainability and scalability - Requirements gathering and analysis - Solution design and architecture planning
Messaging	11%	- Cross-channel messaging strategy - Message delivery and optimization - Content personalization and dynamic content - Email, SMS and push message design
Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems - Data model support for personalized messaging - Extension products and integration solutions
Data Modeling and Management	21%	- Reporting, tracking and data views - Data extensions, attribute groups and relationships - Data import, export and transformation - Contact configuration and identity management
Account Configuration	12%	- Sender authentication and deliverability management - User roles, permissions and security settings - Mobile Studio configuration and features - Account hierarchy and business unit setup

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Salesforce Certified Marketing Cloud Consultant 認定 Marketing-Cloud-Consultant 試験問題 (Q61-Q66):

質問 # 61
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Publication Lists
B. Query Activities
C. Data Filters
D. Attribute Groups

正解：C

解説：
Explanation
To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5

質問 # 62
Which three statements are correct about Data Designer? Choose 3 answers

A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
B. Each attributes group contains one data extension, and each data extension can include up to
50attributes.
C. Each attribute group can contain multiple lists, and each list can include multiple attributes.
D. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
E. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.

正解：A、D、E

質問 # 63
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. A number field such as subscriber's phone number for Contact Key.
B. An email address for Contact Key.
C. A common field like Physical Address for Contact Key.
D. A GUID or another generated ID for Contact Key.

正解：A

質問 # 64
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)

A. Use Marketing Cloud Connect to include data from Sales Cloud.
B. Combine each individual's channel contact information under one record.
C. Create a data extension to incorporate the imported data from Dashboard.
D. Conduct manual imports of customer information from Sales Cloud.

正解：A、B

解説：
Explanation/Reference:

質問 # 65
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers

A. Assign Administration User permissions to individual users.
B. Assign Administration User permissions to the Channel Manager role.
C. Assign Channel Managers the role of Marketing Cloud Analyst.
D. Assign Administration User permissions to each business unit.

正解：B、D

質問 # 66
......

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