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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Model & Configuration | 20% | - Set up user profiles and visitor identification - Manage dataset settings and configurations - Configure business logic elements (Objects, Attributes, Catalog) - Configure data ingestion methods (API, SDK, integrations) - Implement event data collection and tracking |
| Topic 2: Audience Management | 20% | - Use affinity and behavioral data for targeting - Configure rules-based and predictive audiences - Build and manage segments and audiences - Create and use filters and audiences in campaigns - Implement real-time audience segmentation |
| Topic 3: Product Overview | 7% | - Identify use cases for Marketing Cloud Personalization - Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products - Explain the core concepts and value of the platform |
| Topic 4: Administration & Governance | 12% | - Manage user roles and permissions - Configure system settings and preferences - Implement security and data privacy controls - Manage API access and integrations |
| Topic 5: Reporting & Analytics | 13% | - Configure conversion tracking - Use built-in dashboards and analytics tools - Analyze campaign effectiveness metrics - Interpret campaign performance reports |
| Topic 6: Campaigns & Experiences | 28% | - Implement campaign triggers and targeting rules - Use templates and creative assets - Create and manage in-app and mobile experiences - Build and configure web campaigns and experiences - Configure personalization through decision logic - Set up A/B testing and multivariate testing |
>> Marketing-Cloud-Personalization Key Concepts <<
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NEW QUESTION # 53
Which three components of a recipe are optional when configuring a new algorithm?
Answer: A,B,C
NEW QUESTION # 54
How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?
Answer: D
Explanation:
Marketing Cloud Personalization synthesizes and activates data within30 milliseconds, enabling real-time personalization and decision-making across channels.
Reference: Salesforce Interaction Studio Real-Time Engagement Documentation.
NEW QUESTION # 55
What are the three ways segments are used in Interaction studio?
Answer: A,B,E
NEW QUESTION # 56
How quickly does interaction studio synthesize and activate date to gauge and respond to an individuala's in-the-moment intent, across channels?
Answer: D
NEW QUESTION # 57
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?
Answer: D
NEW QUESTION # 58
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