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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 2: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Topic 3: Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains
Topic 4: Email Marketing	20%	- Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers
Topic 6: Lead Management	24%	- Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q254-Q259):

NEW QUESTION # 254
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
B. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
C. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Answer: A

NEW QUESTION # 255
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 256
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Clear the "Do Not Email" field on the prospect record
B. Change the email address to a valid email address
C. Update the "Opt Out" field on the prospect record
D. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field

Answer: A

NEW QUESTION # 257
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Date/Time
B. External Lookup Relationship
C. Geolocation
D. Date/Time
E. Formula
F. Time
G. Text Area (Rich)
H. Lookup Relationship

Answer: B,C,E,G,H

NEW QUESTION # 258
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Conversions
B. Lifecycle Report: New Prospects Created
C. Form Report: Submissions
D. Form Report: Impressions

Answer: A,B

NEW QUESTION # 259
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