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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Distributed Marketing
Triggers
Social Studio
Mobile (SMS/Push)
Leveraging Customer Data and Analytics for Personalization- Data management
- Predictive modeling
- Segmentation
Einstein for Marketing Cloud22.5%
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- API integrations
- Data synchronization
Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Change management
- Stakeholder management
Measuring and Reporting on Cross-Channel Marketing Performance- KPI selection
- Data visualization
- Dashboarding
Journey Orchestration
Ad Studio
Interaction Studio
Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Multi-touch attribution
- Channel selection

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q10-Q15):

NEW QUESTION # 10
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

Answer: C,D,E


NEW QUESTION # 11
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

Answer: B


NEW QUESTION # 12
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

Answer: A,C,D

Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.


NEW QUESTION # 13
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

Answer: A,C,D


NEW QUESTION # 14
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s

Answer: A,B,E


NEW QUESTION # 15
......

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