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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Insights and Analytics | 14% | - Leverage analytics and Einstein features - Create and configure reports - Analyze campaign performance |
| Subscriber and Data Management | 26% | - Design and configure Data Extensions - Configure segmentation tools - Troubleshoot send and data issues - Import and manage subscriber data |
| Content Creation and Delivery | 24% | - Create and customize email content - Manage and organize campaign content - Configure send settings - Select appropriate tools for sending |
| Marketing Automation | 26% | - Build solutions in Automation Studio - Recommend automation solutions - Build solutions in Journey Builder |
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NEW QUESTION # 34
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
Answer: C
Explanation:
Einstein Content Selection uses AI to automatically select and deliver the most relevant content to each subscriber, increasing engagementand click rates. For Northern Trail Outfitters, this feature can help personalize holiday promotional emails based on individual subscriber engagement. More information can be found in theEinstein Content Selection documentation.
NEW QUESTION # 35
Northern Trail Outfitters (NTO) has expanded into 15 new countries andneeds to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources.
What should NTO do to create and send localized content at scale?
Answer: A
Explanation:
Multilingual Content Blocks in Salesforce Marketing Cloud allow users to manage and send localized content efficiently. This feature supports creating content blocks in differentlanguages and automatically selecting the appropriate block based on the subscriber's language preference. This method simplifies the process of sending localized content without needing extensive email developer resources. The use of Multilingual ContentBlocks is well-documented in Salesforce Marketing Cloud's resources on creating and managing content.
NEW QUESTION # 36
A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
Answer: C
Explanation:
To ensure that a daily report of sends across all business units is sent to the director each day, the marketing developer should schedule the report in Marketing Cloud and configure it to email the filedirectly to the director. This can be done by setting up a report in Email Studio, defining the parameters and schedule for the report, and specifying the recipient email address. This ensures that the director receives the necessary data in a timely manner without manual intervention.
Reference:
Salesforce Marketing Cloud Documentation: Schedule Reports
NEW QUESTION # 37
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meetaccessibility standards?
Answer: A
Explanation:
To ensure that emails are accessible, the email designer should follow best practices such as using contrasting colors. High contrast betweentext and background colors helps people with visual impairments or color blindness to read the content more easily. This practice is a key aspect of meeting accessibility standards and making content accessible to a broader audience.
Reference: SalesforceMarketing Cloud Documentation on Email Accessibility Best Practices
NEW QUESTION # 38
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
Answer: C
Explanation:
To ensure fresh data for the sends, setting up a nightly automation that includes a filter activity is recommended. This automation can refresh the data extension by applying the necessary filters to pull the mostup-to-date information from the primary data extension. This process ensures that each team has access to the latest subscriber data for their segmented sends. Reference:Salesforce Marketing Cloud Documentation on Automation Studio.
NEW QUESTION # 39
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