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| Section | Weight | Objectives |
|---|
| Topic 1: Design | 53% | - Reporting and deployment
- 1. Select reporting solutions and data sources
- 2. Define CI/CD and deployment strategies
- Security and access
- 1. Plan integration boundaries
- 2. Design permission sets and sharing rules
- Solution design and data model
- 1. Define product models and pricing
- 2. Align design with Media Cloud data model
|
| Topic 2: Discovery | 27% | - Assess business and technical requirements
- 1. Determine technical scope and non-functional requirements
- 2. Map use cases to Media Cloud components
- Understand system integrations
- 1. Identify third-party system connections
- 2. Outline system flows
|
| Topic 3: Implement | 20% | - Data and security
- 1. Plan and execute data migration
- 2. Configure security and sharing settings
- Deployment and integration
- 1. Implement integration approaches
- 2. Support CI/CD processes
|
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Salesforce Media Cloud Accredited Professional Sample Questions (Q33-Q38):
NEW QUESTION # 33
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
- A. Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.
- B. Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
- C. Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.
- D. Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
Reference:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5
NEW QUESTION # 34
A Consultant working on the implementation of Media Cloud for a publishing company has been asked by an IT Manager at the publishing company to better understand the structure of the Media Cloud data model.
How should the Consultant describe the characteristics of the Media Cloud data model?
- A. It is composed exclusively of Custom Objects.
- B. It is composed of Custom and Standard Objects with no extensions.
- C. It is composed exclusively of Standard Objects.
- D. It is composed of Custom and Standard Objects.
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud's data model includes both standard Salesforce objects (like Account, Contact, Quote) and custom objects specifically designed to handle media-related data. This hybrid model leverages Salesforce's core platform while extending it for media sales and delivery.
Reference:
Media Cloud Data Model Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_data_model.htm&type=5
NEW QUESTION # 35
When a media plan is submitted to the ad servers, there is an error related to missing creative or a notification related to a change in the program schedule.
How can this error or notification be made visible on Media Cloud?
- A. Through Einstein for Ad Servers
- B. Through campaign analytics reports
- C. Through real-time integration to ad servers
- D. Through data present on Media Cloud
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud leverages real-time integrations with ad servers to surface errors or notifications such as missing creatives or schedule changes directly in the system. This allows users to act promptly based on live data. Reporting and analytics are more historical and do not provide immediate error visibility. Einstein is not specifically designed for ad server error reporting.
Reference:
Media Cloud Ad Server Integration Guide
Real-time Data Handling in ASM
https://help.salesforce.com/s/articleView?id=sf.media_cloud_realtime_integration.htm&type=5
NEW QUESTION # 36
A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?
- A. Connected App
- B. Auth. Provider
- C. Named Credentials
- D. Custom Metadata
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.
Reference:
Salesforce Named Credentials Documentation
Media Cloud Google Ad Manager Integration
https://developer.salesforce.com/docs/atlas.en-us.externalobjects.meta/externalobjects/external_objects_named_credentials.htm
NEW QUESTION # 37
A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.
Which set of objects should a Consultant access to generate such report?
- A. Product, Price Book, Price Book Entry, Price List
- B. Product, Price List Entry, Pricing Element
- C. Product, Pricing Plan, Pricing Plan Step, Price List
- D. Product, Pricing Variable, Pricing Variable Binding
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Pricing Plan, Pricing Plan Step, and Price List objects are part of the managed pricing framework in Media Cloud used to define and track pricing changes. These objects collectively reflect the price list changes over streaming packages. Product and Price Book objects are standard Salesforce objects but do not capture the pricing plan step details critical for auditing price changes.
Reference:
Media Cloud Pricing Management Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_pricing_management.htm&type=5
NEW QUESTION # 38
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