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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q41-Q46):

NEW QUESTION # 41
When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.
B. Salesforce B2B Integration user must be created.
C. User sync must be enabled in Marketing Cloud Account Engagement.
D. The Salesforce connector must be unpaused.

Answer: D

NEW QUESTION # 42
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Submissions
B. Lifecycle Report: New Prospects Created
C. Form Report: Conversions
D. Form Report: Impressions

Answer: B,C

NEW QUESTION # 43
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
B. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
C. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
D. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user

Answer: B

NEW QUESTION # 44
Is it possible for many users to edit exact same Email Template simultaneously?

A. True
B. False

Answer: B

NEW QUESTION # 45
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
C. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

Answer: C

NEW QUESTION # 46
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