Salesforce MC-202 New Questions | MC-202 New Study Notes

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Salesforce MC-202 Exam Syllabus Topics:

SectionObjectives
Subscriber and Data Management- Data import, segmentation, and contact management
- Subscription management and preferences
- Subscriber lifecycle and data extensions
Marketing Automation and Journeys- Automation Studio concepts
- Journey Builder fundamentals
Reporting and Analytics- Tracking and reporting tools
- Email performance metrics
Content Creation and Delivery- Templates and AMPscript basics
- Dynamic content and personalization
- Email Studio and content builder usage
Email Marketing Best Practices- List hygiene and engagement strategies
- Email deliverability fundamentals
- Compliance (CAN-SPAM, GDPR concepts)

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q154-Q159):

NEW QUESTION # 154
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?

Answer: A

Explanation:
The "From Address Management" section in Salesforce Marketing Cloud allows marketers to see a listof all email addresses and domains that are verified for sending. This feature helps ensure that only authorized email addresses are used for sending emails, maintaining the credibility and deliverability of the emails sent through Marketing Cloud.
ce:
Salesforce Marketing Cloud Documentation: From Address Management


NEW QUESTION # 155
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What shouldthe marketer do to accomplish this?

Answer: B

Explanation:
Tocollect information from users obtained through social channels, marketers can use Web Studio to capture query parameters from social media links. This involves creating landing pages or forms that capture data when users click on social media links and are redirected to these pages. This data can then be used for future mailings and targeted marketing campaigns. Web Studio provides tools for creating and managing landing pages, forms, and microsites that can effectively capture and process user data from various sources, including social media.
Reference:
Salesforce Marketing Cloud Documentation: Web Studio


NEW QUESTION # 156
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

Answer: C

Explanation:
To automatically refresh a filtered data extension on a scheduled basis, a marketer should use a Filter Activity in Automation Studio. This activity allows you to apply a filter to a source data extension andsave the filtered results to a target data extension. By scheduling this activity within an automation, you can ensure that the filtered data extension is refreshed automatically at the desired frequency, such as daily before sending an email.
Reference:Salesforce Marketing Cloud Documentation on Automation Studio and Filter Activities


NEW QUESTION # 157
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?

Answer: C

Explanation:
Datorama Reports in Salesforce Marketing Cloud provide a powerful way to explore and analyze large volumes of send data without needing to write SQL queries. By using the pivot table feature in Datorama Reports, NTO can dynamically filter, sort, and group their data in one view, making it easier to gain insights and analyze performance metrics.
References:
Salesforce Marketing Cloud Documentation:Datorama Reports


NEW QUESTION # 158
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?

Answer: B

Explanation:
When troubleshooting why an email was not sent to a portion of the audience, it's important toconsider several factors beyond unsubscribes or held statuses. Bounced contacts from previous sends could be a significant reason why emails are not delivered. Bounces occur when an email cannot be delivered to an email address, which could be due to various reasons like an invalid email address or the recipient's mailbox being full. Reference:Salesforce Marketing Cloud Documentation


NEW QUESTION # 159
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