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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design | 30% | - Vision and Roadmap
|
| Topic 2: Discovery | 32% | - Research Methods
|
| Topic 3: Leveraging Adjacent Roles/Skills | 19% | - Knowledge and Skill Infusions
|
>> Valid Plat-UX-102 Test Objectives <<
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NEW QUESTION # 91
Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits.
Which Salesforce product should be recommended for this business need?
Answer: A
Explanation:
Consumer Goods Cloud is a Salesforce product that helps consumer goods companies optimize in-store visits, run promotions, increase sales, and improve customer loyalty. It is designed for businesses that sell products through retail partners and want to enhance their relationships with them. https://www.salesforce.com/products/consumer-goods-cloud/overview/ For a business like Cloud Kicks looking to enhance brand loyalty, product awareness, and optimize in-store experiences, Consumer Goods Cloud is the recommended Salesforce product. It is designed specifically for the consumer goods industry to improve retail execution and drive more business through better in-store experiences, efficient route planning for sales reps, and promotion execution. Marketing Cloud is more suited for digital marketing campaigns across multiple channels, and Loyalty Cloud focuses on building customer loyalty programs, which doesn't directly address the need for optimizing in-store visits as Consumer Goods Cloud does.
NEW QUESTION # 92
A global retailer has received customer complaints because items that are advertised sell out too quickly. There is a disconnect between marketing and fulfilment teams and their systems.
Which tool should the strategy designer use to identify the root causes, dependencies, and opportunities for improvement?
Answer: B
Explanation:
The best tool to identify the root causes, dependencies, and opportunities for improvement in a situation where items that are advertised sell out too quickly is stakeholder interviews, as this helps gather insights and feedback from different perspectives and roles involved in the marketing and fulfillment processes. A service blueprint or a journey map may not be able to diagnose the problem without first understanding the stakeholder needs and expectations.
NEW QUESTION # 93
A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company.
What should they do to learn about the unique expectations of the company's customers?
Answer: B
Explanation:
Interviewing 8-10 customers about how banking fits into their lives and their ideal relationship with their bank is the best way to learn about the unique expectations of the company's customers. This method provides qualitative and contextual insights into the customers' needs, goals, pain points, and emotions. https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-customer-interviews
NEW QUESTION # 94
Cloud Kicks has designed two new features for its online shopping experience. Feature A is a tracker to show existing customers when their footwear will arrive, feature B gives the option to invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the strategy designer use to determine which feature to build first?
Answer: C
Explanation:
The criteria that the strategy designer should use to determine which feature to build first is value and effort. Value and effort are two dimensions that can help evaluate and compare features based on their impact on achieving the desired outcomes and their difficulty or complexity to implement. Features that have high value and low effort are usually prioritized, while features that have low value and high effort are usually deprioritized or eliminated. Outcome and bandwidth or resourcing and budget may not be sufficient criteria for determining which feature to build first, as they do not account for both value and effort.
NEW QUESTION # 95
A financial technology company develops an app for wealth management firms and receives initial success upon launch.
Which metric should be used to measure the longevity of the product and long-term growth potential?
Answer: B
Explanation:
The customer retention rate is a key metric for assessing the long-term growth potential and sustainability of a product. High retention rates indicate that the product continues to meet customer needs over time, contributing to a stable and growing user base and reflecting the product's enduring value.
NEW QUESTION # 96
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