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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Automation and Journey Builder	10%	- Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic
Advertising and Social Integration	15%	- Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations
Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys - Apply compliance and regulatory requirements
Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints
Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Implement advanced segmentation strategies - Optimize email deliverability - Design A/B and multivariate test strategies
Analytics and Reporting	15%	- Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q72-Q77):

NEW QUESTION # 72
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Emotional tone
B. Phrases that spark engagement
C. Improper punctuation
D. Frequently used phrases
E. Spelling Errors

Answer: A,B,D

NEW QUESTION # 73
Which social network(s) support lead capture in Ad Studio?

A. Facebook
B. Twitter
C. Linkedin 2%
D. Instagram
E. Google Adwords

Answer: A

NEW QUESTION # 74
What happens when a paused journey is resumed?

A. All contacts who were in Wait steps immediately proceed to the next activity
B. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
C. Wait durations are extended by the length of time the journey was paused
D. Wait durations start over for each contact

Answer: B

NEW QUESTION # 75
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. On the facebook ad channel
B. Journey builder

Answer: B

NEW QUESTION # 76
How can Distributed Marketing messages be configured to use approval workflows?

A. Therearecurrently no approval workflows available.
B. All DM sends need to enable the''workflow active' settingwithin the message template.
C. A customer support case needs to be opened to enable the functionality.
D. It uses the standard Salesforce Approval Process feature to route content through manual approvals.

Answer: D

NEW QUESTION # 77
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