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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers - Explain how to create and configure Account Engagement forms
Topic 2: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects
Topic 3: Email Marketing	20%	- Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails
Topic 4: Lead Management	24%	- Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading
Topic 5: Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains
Topic 6: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

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No doubt the Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) certification is one of the most challenging certification exams in the market. This Salesforce MCAE-Con-201 certification exam gives always a tough time to Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam candidates. The DumpsTorrent understands this hurdle and offers recommended and real Salesforce MCAE-Con-201 exam practice questions in three different formats.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q164-Q169):

NEW QUESTION # 164
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create both a landing page and form using the enhanced landing page experience.
B. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.
C. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
D. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Answer: D

NEW QUESTION # 165
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A. Use another third-party form
B. Replace with a Marketing Cloud Account Engagement form
C. Maintain the current form
D. Set up a form handler

Answer: B

NEW QUESTION # 166
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Automation rule
B. Completion action
C. Segmentation rule
D. Dynamic list

Answer: D

NEW QUESTION # 167
How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
B. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
D. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

Answer: A

NEW QUESTION # 168
You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A. Segmentation Rule
B. Completion Action
C. Automation Rule
D. Dynamic List

Answer: C

NEW QUESTION # 169
......

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