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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email templates
Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers
Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions

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100% Pass Quiz Salesforce - MCAE-Con-201 - Perfect VCE Salesforce Certified Marketing Cloud Account Engagement Consultant Dumps

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q61-Q66):

NEW QUESTION # 61
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
B. Clear the "Do Not Email" field on the prospect record
C. Change the email address to a valid email address
D. Update the "Opt Out" field on the prospect record

Answer: B

NEW QUESTION # 62
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
B. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
C. Delete and recreate the specific users after enabling user sync.
D. Make sure the CRM username field on user records are empty.

Answer: D

NEW QUESTION # 63
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

A. Dynamic List
B. Static List
C. Static or Dynamic list
D. Test List

Answer: B

NEW QUESTION # 64
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.

Answer: C

NEW QUESTION # 65
Select available User Roles

A. CD Marketing
B. Marketing Manager
C. Sales Manager
D. Sales User
E. Sales
F. Administrator

Answer: A,C,E,F

NEW QUESTION # 66
......

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