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| Section | Weight | Objectives |
|---|---|---|
| Discovery | 27% | - Non-functional requirements identification for Media Cloud applications - Integration of Media Cloud with third-party systems - Mapping use cases to Salesforce Media Cloud components - Business process and system flow analysis in existing environments - Solution scoping and SOW definition using Media Cloud capabilities |
| Design | 53% | - Integration architecture and system interoperability - Security model and permission set design - CI/CD strategy and deployment planning - Data model design and object relationships - Reporting and analytics solution design - Flow design using Media Cloud ASM capabilities - Solution design using industry best practices - Product model definition and pricing methodology (ASM) |
| Implement | 20% | - Non-functional requirements implementation (performance, scalability, etc.) - CI/CD implementation and deployment support - Data migration strategy based on Media Cloud data model - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Security and sharing configuration implementation |
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NEW QUESTION # 33
Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud provides out-of-the-box integration only with Google Ad Manager. For other ad servers, a custom integration is required either via a custom Integration Procedure or Apex code to handle API interactions and data flows. The Marketing Cloud Intelligence connector focuses on analytics, not ad server integration.
Reference:
Media Cloud ASM Integration Overview
Salesforce Custom Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_custom_adserver_integration.htm&type=5
NEW QUESTION # 34
A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence provides advanced analytical insights integrated into Media Cloud ASM, including the View Insights feature in media plan placement. This system offers cross-channel campaign performance data, which cannot be achieved through custom ad servers or GAM alone.
Reference:
Media Cloud ASM Analytics Integration
Marketing Cloud Intelligence Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_integration.htm&type=5
NEW QUESTION # 35
A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.
Reference:
Salesforce Named Credentials Documentation
Media Cloud Google Ad Manager Integration
https://developer.salesforce.com/docs/atlas.en-us.externalobjects.meta/externalobjects/external_objects_named_credentials.htm
NEW QUESTION # 36
A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.
What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Using a Named Credential with a custom Authentication Provider that stores client credentials in custom metadata ensures secure storage and easy maintenance. This reduces the need for custom OAuth flows in the integration procedure or Apex code, which increases complexity and maintenance.
Reference:
Salesforce Named Credentials and Auth Providers
Media Cloud GAM Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_named_credential_auth.htm&type=5
NEW QUESTION # 37
In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The orchestration plan in ASM follows a logical sequence starting with creating the order, then creating associated line items, followed by approval, activation, and finally adding creative assets. This order ensures proper status transitions and fulfillment processes.
Reference:
Media Cloud Industries Order Management Documentation
Salesforce ASM Orchestration Plans
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_orchestration.htm&type=5
NEW QUESTION # 38
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