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| Section | Weight | Objectives |
|---|
| Aligning Cross-Channel Marketing with Business Objectives | | - Change management - Goal setting - Stakeholder management
|
| Mobile (SMS/Push) | | |
| Distributed Marketing | | |
| Interaction Studio | | |
| Social Studio | | |
| Triggers | | |
| Journey Orchestration | | |
| Einstein for Marketing Cloud | 22.5% | |
| Cross-Channel Marketing Strategies and Tactics | | - Multi-touch attribution - Channel selection - Campaign planning
|
| Ad Studio | | |
| Measuring and Reporting on Cross-Channel Marketing Performance | | - KPI selection - Data visualization - Dashboarding
|
| Leveraging Customer Data and Analytics for Personalization | | - Segmentation - Predictive modeling - Data management
|
| Integrating and Optimizing Marketing Campaigns Across Channels | | - Data synchronization - API integrations - Campaign automation
|
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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q36-Q41):
NEW QUESTION # 36
How often are the Einstein Engagement Scoring models updated?
- A. Monthly
- B. Weekly
- C. Hourly
- D. Daily
Answer: A
NEW QUESTION # 37
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
NEW QUESTION # 38
What is true for behavioral triggers. Multiple select.
- A. need collect tracking code
- B. they cannot be modified
- C. need catalog data
Answer: A,C
NEW QUESTION # 39
Select features Einstein content selection, Select 2
- A. Uses open time email content
- B. Content selection based on business rules
Answer: A,B
Explanation:
Einstein Content Selection Key Features:
* A. Uses open time email content:This is a core aspect of Einstein Content Selection. It selects and inserts content into emailsat the time the subscriber opens the email, rather than at the time of send.
This allows for highly personalized and up-to-date content.
* B. Content selection based on business rules:You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
* Fallback Rules:Specifying default content to use if no personalized content is available.
* Exclusion/Fatigue Rules:Preventing certain content from being shown too frequently or to specific segments.
* Attribute Matching Rules:Matching content assets to subscriber profiles based on attributes (e.
g., showing women's clothing to subscribers identified as female).
Why A and B Are Correct:
* Open-Time Personalization:Einstein Content Selection is designed for dynamic, open-time content personalization.
* Business Rules Control:Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.
NEW QUESTION # 40
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Channel
- B. City
- C. Last Name
- D. Email
- E. Region
Answer: B,D,E
NEW QUESTION # 41
......
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